Online Marketing Pitfall Number 5: Expecting Big Results when the Action is Not in Proportion
Mom, Are We There Yet??
Patience is truly a virtue in the online marketing world! Maybe you’ve been there…you heard the great possibilities that exist in your new business venture.
Your business leader is a huge success and says to you “If I can do this, so can you!” And you are going great guns! You are writing out your goals and planning your retirement date. You are working your business using the same business model that your business partners are using.
Then, something happens. You run out of steam, you lose momentum, you lose sight of why you are doing what you are doing. In fact, you are wondering what the heck you are doing at all. Afterall, you have not reached your goal yet and your friends and family are watching closely.
Oh…the pitfall of expecting big results right out of the gate. The expectation of the big money when the effort just simply does not match. I’ve read that many people in the internet marketing world greatly underestimate the number of leads that they need to generate and the people that they need to talk to in order to build a business.
It can be downright painful when your paper plan does not match reality.
So, what do you do next? Well, the first thing to do is to look at the successes that you have had. Understand what it took to make those sales or generate those leads, or whatever the success was. Then, using the effort that you have with the results that you have proven for yourself, use those numbers to plan your future goals.
But, your business partner had more success than you did based on the same actions, you say? Well, he/she is more experienced than you and probably worked through these obstacles early on. And, as she pressed on, she got better at what she was doing.
Is this easy? No, this is a point in time when many people quit! But, you should reevaluate your goals and the action plan that you have in place to achieve those goals. Adjustments are fine; they are not a sign of failure!
Has this happened to you? Have you worked through it? Leave me a comment and tell me about it.